Alex Bard, CEO, Kraig Swensrud, CMO
Today, the marketing arena is wide open with innovative technology breakthroughs, replacing a traditional marketing mix and strategies that are no longer considered the norm. A vast majority of B2B marketers vest significant resources on content marketing as a part of their strategic marketing approach, as content—offers, ads, and promotions help target larger audience and convert them to customers. “Producing awesome content is a feat in itself, but if it fails to engage buyers and interact with them, it is of no use,” says Kraig Swensrud, CMO, Campaign Monitor. Consumers expect brands to be interesting and engaging to their personal interests and needs. “That is where the power of email marketing and Campaign Monitor comes in to deliver the right content to the right person at the right time and generate highest ROI for marketers,” adds Swensrud. To connect effectively with the target audiences, Campaign Monitor, a software provider, enables marketers to easily build personalized emails, for hyper-targeting their content and building loyal customer relationships.
Campaign Monitor’s technology includes a set of tools which help marketers to design a unique-looking email with the exact fonts and colors to match their brand. The company’s email builder tool helps to optimize emails for both desktop and mobile clients, so that the campaign looks pixel perfect and attracts new subscribers. “Our array of professionally designed templates help marketers to launch targeted campaigns like marketing offers, product announcements, newsletters, or event promotions,” adds Swensrud.
Leveraging Campaign Monitor’s email builder, marketers can also keep in track of the email metrics for every campaign—number of people who have opened the email, where exactly they have clicked on the email, what they require from the website, and how much revenue each campaign has generated by using the email campaign reporting tool.
Campaign Monitor helps brands deliver the right content to the right person at the right time and generate the highest ROI for marketers
These campaign reports help in deriving useful insights about how subscribers engage with the email campaigns, when they are mostly active, and what content they prefer the most. These insights contribute toward improving future campaigns, as well as driving better business outcomes.
To make emails more relevant to subscribers, Campaign Monitor helps its customers create segments based on custom data like location, interests, or gender and shares it through a preference center, where subscribers can update their details.“Through our dynamic content features many such segments can be created for displaying different contents for different people, allowing marketers to target the specific audience,” comments Swensrud.
“The customers who leveraged our tools to get the best results in email marketing include many small and medium-sized businesses, renowned digital agencies, and departments within big companies, like the freestyle division at Coca-Cola,” says Swensrud. For instance, BuzzFeed, an international news and entertainment company that creates stories and distribute through email to the respective audience, uses email marketing to drive website traffic. BuzzFeed leverages Campaign Monitor’s email marketing tool suite to create email campaigns and send it to the targeted audiences, adding over one million subscribers to their list within a year.
With the acquisition of the survey software—GetFeedback, key investments in the products and global expansion this year, Campaign Monitor will continue to add more capabilities to run efficient email marketing campaigns. The firm still stays true to their business philosophy—helping customers to be unique and consistent in their content marketing, while staying on budget.