Kapost: Optimizing Content for the Digital World

Toby Murdock, Co-founder & CEO, KapostToby Murdock, Co-founder & CEO
The access to information and perception of branded communication messages has altered with the adoption of interactive technologies, surging demographic diversity, and developing habits of media consumption. The content churned out by marketeers is growing at a rapid rate, creating new challenges from the marketing standpoint. With inboxes inundated with marketing messages, CMOs grapple to extend the brand awareness to potential buyers. Marketeers carve out an effective documented content strategy to have the entire team on the same pag, working towards the same goal. However, this ‘old-fashioned’ way of running brand campaigns managing spreadsheets, shared docs, and email chains is complex. “Marketeers need to evolve beyond the chaos of spreadsheets, documents and digging through emails. They need a Marketing Content Engine,” explains Toby Murdock, CEO and Co-Founder, Kapost. Today’s organizations and marketing firms require tools that help manage the full content lifecycle of planning, creating, distributing, and analyzing text. This is where Kapost takes B2B content marketing beyond simple advertising by offering effective solution.

“Kapost powers B2B marketeers to deliver a compelling, consistent customer experience by aligning content, people, and programs from first touch through sale to advocacy,” adds Murdock. The software solution—Kapost Suite is a single platform to optimize the entire B2B content operation. Kapost offers the content fuel by aligning, optimizing, distributing, and executing the client’s content driving revenue marketing output. The solution integrates different content generated by sales, field marketing, and even customer marketing to deliver consistent messages to the buyers for a compelling customer experience. The content produced by an organization is segregated into department, region, content type, and more to enable easy access by internal teams. Clients are allowed to create localized content according to region, language, or sub-campaigns, and track these global campaigns later targeting content specific regions to bring in high-level visibility in the process.

Marketeers need to evolve beyond the chaos of spreadsheets, documents and digging through emails. They need a Marketing Content Engine


As per a report by Content Marketing Institute (CMI) and Marketing Profs, content marketing is used by 86 percent of B2B marketers however; barely 8 percent of them count their content as effectual. Promising to tie B2B content to revenue, Kapost’s B2B marketing platform offers the clients an editorial calendar for real time planning and tracking projects, developing ideas, creating contents and campaigns, and sharing them across the teams and regions.

Kapost Suite has assisted its substantial customer base with the features that can scale content production, build strategic campaigns and content, bring blog traffic, generate high-quality content, perform agile marketing, and much more. The firm has worked closely with Datavail, provider of database services, to revive their content process. The client was employing content for marketing campaigns and needed more campaigns and engaging content to bolster growth and overcome disrupted workflows. With Kapost, Datavail achieved quantifiable and tangible results, where focus was diverted to planning of campaigns instead of dealing with the chaos in the workflow. The Kapost Suite increased visibility within the organization, bringing a clear view of the workflow steps. Further, the company’s editorial calendar helped them to prioritize the efforts and meet the deadlines effectively.

Kapost distinguishes itself from its market counterparts by managing the entire content lifecycle and bringing together all aspects of marketing. The firm optimizes and aligns the workflows in planning and organizing marketing content to bring focus on business growth. For days to come, Kapost’s team is dedicated “empower B2B marketeers by simplifying content marketing process,” concludes the CEO.